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Showing posts from August, 2009

the task that is IMC

Doing marketing plans can be a breeze, if you know what to do, and if you have all the data at hand. IMC is like summarizing the plans of all the departments in one presentation. From strategies, to creatives, to media, to PR, to event... all in your mercy, as you try to fix it all in y…

A diamond of activities

5 more days and counting... This Friday, September 4 is our product launch. One of the biggest brands that my team is handling is "arriving in the Philippines". The past few weeks have been filled with a lot of stress, overtimes, meeting deadlines .... all the pressure that def…

Mudshake and Pinacoladas

Another day of OT. In fact been doing that for the last couple of weeks already. No life. But this is where this OT night differed. The three of us, who was left in the team, went to the nearby convenience store. There we bought a bottle each of Vodka mudshakes and Pinacoladas. In the p…

Cotton, Candy and their puppies

We delivered the last of Cotton and Candy’s puppies today. The last 2 were the favorite. sigh. The first one (2nd from right), was picked up by its new owner 3 weeks ago. It was alright then. We weren’t so attached to them. Besides, there were still 3. Then the second one (4th from rig…