Doing marketing plans can be a breeze, if you know what to do, and if you have all the data at hand.
IMC is like summarizing the plans of all the departments in one presentation. From strategies, to creatives, to media, to PR, to event... all in your mercy, as you try to fix it all in your head how your brand should be launched.
Kaya nga integrated e. You should know how to integrate everything into one cohesive communications plan.
Sometimes you get to think... the future of the brand lies in your hands. And it is in your hands and your leadership how everything should all flow.
It is fun to do... but it doesn't discount the responsibility that you have to carry. Indeed a daunting task.
More daunting when you are working on a national holiday... :p

5 more days and counting... This Friday, September 4 is our product launch. One of the biggest brands that my team is handling is "arriving in the Philippines".
The past few weeks have been filled with a lot of stress, overtimes, meeting deadlines .... all the pressure that define ad agency life. But it has been fun I should say.
Finalizing foreign ushers and dancers, music, preparing keynotes, checking souvenirs, speeches, AVPs... I think all the different projects you can encounter in an ad life is rolled into this one big launch. From print production, to writing, editing, broadcast production -- all to be staged in just one night! Fortunately, I have an able team supporting this launch. From my CD, to my producers, and finally to my AEs that are just there. Walang reklamo
I could say I am fortunate to be in the team that gives this kind of opportunities. And this is one project that has proved it again.
I can't wait to check how it would all go on September 4.

And after that, off to Bicol to do another launch! Whew!

Another day of OT. In fact been doing that for the last couple of weeks already. No life.

But this is where this OT night differed. The three of us, who was left in the team, went to the nearby convenience store. There we bought a bottle each of Vodka mudshakes and Pinacoladas. In the parking lot, we told stories of our kalokohans. And whats more, we were able to grill the only boy in the team! Now we know his secret. Hehe.

Then back to the office and work, as if no bottle of vodkas happened :)

Another reason why I love my team! :)

We delivered the last of Cotton and Candy’s puppies today. The last 2 were the favorite. sigh.
The first one (2nd from right), was picked up by its new owner 3 weeks ago. It was alright then. We weren’t so attached to them. Besides, there were still 3.
Then the second one (4th from right) was delivered last week. It was okay, I guess. She was a handful as she was the only one smart enough to climb out of their playpen.
But the last 2, Champ (first from right) and Chacha (third from right) were our favorites. My brother Edwin likes Chacha the most, while my favorite is Champ. They had the most character.
It’s hard to let go of the puppies. But it had to be done. Besides, there are still 6 dogs in the house. Also, time to focus on the new pups from Cotton (again) and Sugar (Candy’s sister) :)