A product launch is always tedious. From planning to checking scripts, coordinating and planning even the littlest detail, it is almost a relief when you finally reach the night (or the day) of the launch. This time, it is a 2 months work all compressed into one final staging! The launc…
Doing marketing plans can be a breeze, if you know what to do, and if you have all the data at hand. IMC is like summarizing the plans of all the departments in one presentation. From strategies, to creatives, to media, to PR, to event... all in your mercy, as you try to fix it all in y…
5 more days and counting... This Friday, September 4 is our product launch. One of the biggest brands that my team is handling is "arriving in the Philippines". The past few weeks have been filled with a lot of stress, overtimes, meeting deadlines .... all the pressure that def…
Another day of OT. In fact been doing that for the last couple of weeks already. No life. But this is where this OT night differed. The three of us, who was left in the team, went to the nearby convenience store. There we bought a bottle each of Vodka mudshakes and Pinacoladas. In the p…
Finding meaning in the everyday — life, family, and the quiet moments worth remembering
