A product launch is always tedious. From planning to checking scripts, coordinating and planning even the littlest detail, it is almost a relief when you finally reach the night (or the day) of the launch. This time, it is a 2 months work all compressed into one final staging! The launc…
Doing marketing plans can be a breeze, if you know what to do, and if you have all the data at hand. IMC is like summarizing the plans of all the departments in one presentation. From strategies, to creatives, to media, to PR, to event... all in your mercy, as you try to fix it all in y…
5 more days and counting... This Friday, September 4 is our product launch. One of the biggest brands that my team is handling is "arriving in the Philippines". The past few weeks have been filled with a lot of stress, overtimes, meeting deadlines .... all the pressure that def…
Another day of OT. In fact been doing that for the last couple of weeks already. No life. But this is where this OT night differed. The three of us, who was left in the team, went to the nearby convenience store. There we bought a bottle each of Vodka mudshakes and Pinacoladas. In the p…
We delivered the last of Cotton and Candy’s puppies today. The last 2 were the favorite. sigh. The first one (2nd from right), was picked up by its new owner 3 weeks ago. It was alright then. We weren’t so attached to them. Besides, there were still 3. Then the second one (4th from rig…
Time quickly flew... and then you're gone. You will always be in our hearts, a part of our lives. Bye Apo...
I seldom go to hospitals. Aside from the girlfriend-giving-birth occasions, I never do. I hate the place. But in one day, I have been in 2 hospitals and I had no choice. First, for my mom’s eye operation. The procedure was simple enough. We actually waited for just an hour and a half f…
Did this weeks ago. I debated whether to post this or not. I decided just a few moments ago. Bakit nga naman hindi. A snake In the guise of a dove A savior But you crucify us all You had everyone fooled With your words and wit But behind lies sarcasm A plot to destroy the weak. We don&…
Our usual Friday nights are often mysterious and spontaneous (meaning: we have no real plans except find a restaurant with ample parking space). Our grumbling stomachs took us to Bravo, an Italian restaurant along HV Dela Costa, Salcedo Village. It is not fine dining but it "at…
I w I was not consciously thinking of it. But when we got stuck in traffic after dropping off a colleague, we decided to eat at Forum. It was one of those spur-of-the-moment decision. I didn't know that the stop-over decision will bring me back down memory lane. …
